Marketing Leader

I. JOB DESCRIPTION

Marketing Strategy:

• Propose, develop, and implement an overall marketing strategy to enhance brand recognition and business efficiency for products.
• Shape and collaborate in building product and marketing strategies to ensure alignment and optimize effectiveness.

Marketing team management:

• Develop and manage Digital Marketing, Creative, Growth Hacking, and Employer Branding departments within the marketing team.
• Build a collaborative and inspiring work environment to ensure the team achieves set goals.

Marketing campaign management:

• Propose and execute diverse marketing campaigns across multiple channels to optimize user acquisition and attract new users.
• Evaluate and optimize the effectiveness of marketing campaigns through data analysis and market feedback.

Coordination and interdepartmental interaction:

• Collaborate closely with other departments within the company, especially with product development and management teams, to ensure continuity between product strategy and marketing strategy.

Research and innovation:

• Monitor industry trends and conduct market research to propose and implement creative marketing strategies, ensuring pioneering in the mobile application field.

II. RECRUITMENT REQUIREMENTS

Knowledge:

• At least 5 years of experience in marketing in the mobile app or mobile game industry, with at least 2 years in a managerial position.
• Deep understanding of online and offline marketing strategies, including Growth Hacking techniques.
• Understanding of the mobile app development process and user acquisition methods in this industry.
• Knowledge of data analysis tools and platforms to measure marketing campaign performance and make data-driven decisions.
• Proficiency in online advertising tools and platforms (Google Ads, Facebook Ads, etc.) to optimize advertising strategies.
• Skill in using data analysis to evaluate campaign effectiveness, and adjust strategies based on collected data.
• Deep understanding of SEO/SEM to improve app ranking and visibility on search platforms. Ability to develop diverse and effective Content Marketing strategies.

Skills:

• Strong leadership skills, inspiration, and team development in marketing.
• Effective time and resource management skills to achieve strategic goals.
• Excellent communication skills and maintaining relationships with strategic partners and user communities.
• Ability to work well in a multicultural environment and with teams.
• Innovation ability, creating innovative and distinctive marketing strategies to stand out in a highly competitive environment.
• Dynamic spirit, readiness to adapt to changes and new trends.
• Skills in evaluating and optimizing the effectiveness of marketing campaigns through data analysis, evaluating KPIs, and applying creativity to improve results. Interest in experiencing technology products.

Qualities:

• Organizational and strategic thinking skills.
• Decisive and determined personality.
• Creativity, sharpness, quick trend identification.
• User-centric thinking. Ability to empathize with customers, and prioritize customer experience.
• Positive mindset, proactive attitude; willingness to help and drive team development together.

III. CANDIDATE BENEFITS

3 Reasons why you should choose TP Entertainment:

First is the opportunity for rapid self-development:

• The TP Entertainment environment always maximizes your strengths and creativity, giving you the opportunity to shine.
•  You’ll work and receive coaching directly from experienced managers.

Second is the opportunity for unlimited income growth:

• Your contributions are always clearly recognized by the company, resulting in rapid and limitless improvement in your income.

Third is the extremely favorable working environment:

• TP Entertainment’s culture is deeply ingrained with 4 core values: Efficiency, Creativity, Customer-centricity, and Humanity.
• Working at the leading technology company in Mobile app with a youthful, dynamic, friendly, and creative environment.
• Yearly travel and quarterly outings with family.

Additionally, you will enjoy the following company benefits:

• Lunch allowance.
• Full insurance coverage as per state regulations.
• Annual health check-ups
• Spacious pantry area for entertainment, snacks, lunch, and internal activities.
• Participation in daily sports activities at the company.
• Two-month probation period with full salary.

Candidates interested please send CV to: hr@tp.com.vn

State in the email subject: Marketing Leader – Nguyen Van A