Marketing Manager

I. JOB DESCRIPTION

Planning and Marketing Strategy:

• Develop and implement a comprehensive marketing strategy to enhance brand awareness and improve business effectiveness for products, including Digital Marketing, Creative, Growth Hacking, and Employer Branding strategies.
• Build detailed plans and priorities for specific marketing campaigns to achieve objectives.

Team management:

• Build and manage an efficient marketing team, including specialized groups such as Digital Marketing, Content Marketing, Product Marketing, and PR.
• Clearly define company, department, and individual goals, support and guide the team to achieve the best results.

Campaigns and marketing analysis:

• Propose, design, and execute diverse marketing campaigns across multiple channels to optimize reach and enhance brand awareness.
• Utilize data and analytical tools to evaluate campaign effectiveness and adjust strategies as needed.

Partnership collaboration:

• Establish and maintain collaborative relationships with strategic partners and other relevant parties to expand product brand in the market.

Research and innovation:

• Monitor trends in the Mobile industry and conduct market research to propose and implement new marketing strategies.

II. RECRUITMENT REQUIREMENTS

Knowledge:

• Minimum 5-8 years of experience in Marketing, with at least 3 years in a managerial position.
• In-depth knowledge of marketing methods and tools on the App Store, Google Play.
• Clear understanding of app development processes and user engagement in the Mobile industry.
• Extensive knowledge of data analysis and the ability to make decisions based on data.
• Proficiency in online advertising tools and platforms (Google Ads, Facebook Ads, etc.) to optimize advertising strategies.
• Skill in data analysis to evaluate campaign effectiveness and adjust strategies based on collected data.
• In-depth understanding of SEO/SEM to improve app rankings and visibility on search platforms.
• Skill in developing diverse and effective Content Marketing strategies.

Skills:

• Strong leadership skills, inspirational leadership, and team development in marketing.
• Effective time and resource management skills to achieve strategic goals.
• Excellent communication skills and maintaining relationships with partner collaborations, stakeholders, and user communities.
• Ability to work well in a multicultural environment and with teams.
• Innovation ability to create innovative and distinctive marketing strategies to stand out in a highly competitive environment.
• Dynamic spirit, readiness to adapt to changes and new trends.
• Data analysis skills and making strategic decisions based on information collected from various sources.
• Interest in experiencing technology products.

Qualities:

• Organizational and strategic thinking skills.
• Decisive and determined personality.
• Creative, perceptive, quick to catch trends.
• User-centered thinking. Putting oneself in the customer’s shoes, emphasizing customer experience.
• Positive thinking, proactive spirit; willingness to help and drive the team together.

III. CANDIDATE BENEFITS

3 Reasons why you should choose TP Entertainment:

First is the opportunity for rapid self-development:

• The TP Entertainment environment always maximizes your strengths and creativity, giving you the opportunity to shine.
•  You’ll work and receive coaching directly from experienced managers.

Second is the opportunity for unlimited income growth:

• Your contributions are always clearly recognized by the company, resulting in rapid and limitless improvement in your income.

Third is the extremely favorable working environment:

• TP Entertainment’s culture is deeply ingrained with 4 core values: Efficiency, Creativity, Customer-centricity, and Humanity.
• Working at the leading technology company in Mobile app with a youthful, dynamic, friendly, and creative environment.
• Yearly travel and quarterly outings with family.

Additionally, you will enjoy the following company benefits:

• Lunch allowance.
• Full insurance coverage as per state regulations.
• Annual health check-ups
• Spacious pantry area for entertainment, snacks, lunch, and internal activities.
• Participation in daily sports activities at the company.
• Two-month probation period with full salary.

Candidates interested please send CV to: hr@tp.com.vn

State in the email subject: Marketing Manager – Nguyen Van A