Growth Hacking

I. JOB DESCRIPTION

Growth strategy:

• Propose and implement growth strategies to increase the number of new users, optimize user acquisition, and enhance interaction with the application.

Data analysis:

• Analyze user data to understand user behavior, create user journey maps, and suggest improvements for products and marketing strategies.

Marketing strategy:

• Develop and execute creative marketing strategies on mobile platforms, including advertising on social media platforms, search engine optimization (SEO), email campaigns, and App Store Optimization (ASO).

Conversion optimization:

• Enhance the conversion rate from potential users to actual users through conversion strategies and user experience enhancement.

Monitoring and evaluation:

• Monitor and evaluate the performance of marketing campaigns, identify key performance indicators (KPIs), and optimize based on data.

II. RECRUITMENT REQUIREMENTS

Knowledge:

• Minimum of 3 years of experience in the field of mobile app or mobile game product growth.
• Understanding of mobile advertising platforms (such as Facebook Ads, Google Ads, TikTok Ads) and how to optimize advertising strategies on these platforms to attract new users.
• Strong data analysis skills, with the ability to leverage data to make strategic decisions.
• Creativity, autonomy, and ability to work independently and in teams.
• Ability to develop diverse and effective Content Marketing strategies.

Skills:

• Minimum of 3 years of experience in the field of mobile app or mobile game product growth.
• Ability to establish and implement growth optimization strategies from various aspects such as viral marketing, viral loops, and user retention.
• Ability to create creative and audience-appropriate content on mobile platforms, along with good communication skills.

Qualities:

• Ability to work independently, efficiently manage tasks, and persevere.
• Creativity, sharpness, quick trend identification. User-centric thinking.
• Ability to put oneself in the customer’s shoes and prioritize customer experience.
• Positive mindset, proactive attitude; willingness to help and drive team development together.

III. CANDIDATE BENEFITS

3 Reasons why you should choose TP Entertainment:

First is the opportunity for rapid self-development:

• The TP Entertainment environment always maximizes your strengths and creativity, giving you the opportunity to shine.
•  You’ll work and receive coaching directly from experienced managers.

Second is the opportunity for unlimited income growth:

• Your contributions are always clearly recognized by the company, resulting in rapid and limitless improvement in your income.

Third is the extremely favorable working environment:

• TP Entertainment’s culture is deeply ingrained with 4 core values: Efficiency, Creativity, Customer-centricity, and Humanity.
• Working at the leading technology company in Mobile app with a youthful, dynamic, friendly, and creative environment.
• Yearly travel and quarterly outings with family.

Additionally, you will enjoy the following company benefits:

• Lunch allowance.
• Full insurance coverage as per state regulations.
• Annual health check-ups
• Spacious pantry area for entertainment, snacks, lunch, and internal activities.
• Participation in daily sports activities at the company.
• Two-month probation period with full salary.

Candidates interested please send CV to: hr@tp.com.vn

State in the email subject: Growth Hacking – Nguyen Van A